If your company is not heavily invested in video marketing it’s missing out – big time!
Video marketing is one of the most powerful tools available for promoting one’s business, and iGaming is certainly no exception.
No doubt you’re aware of such terms as “ad apathy” and “banner blindness”. People are, at best, not clicking, or at worst using software or browser plugins to block your ads at source while you still pay for impressions. Same goes for email marketing – gone are the glory days of ultra-high open rates, the majority of promotional emails go straight to the trash.
No wonder, then, that for many marketers it seems as though it’s becoming harder and harder to convey their message to consumers. But that’s only because they’re focussing on the wrong areas.
Have you ever heard of the phrase “peak video?” No. It’s because it doesn’t exist; the public’s appetite for video remains voracious as ever. So if you’re not already feeding their demand it’s time to readjust your focus and give the people what they want.
Video can be used in many ways. It can be used to inform and educate, such as through tutorials and reviews, and it can also provide entertainment and, in so doing, create a viral buzz about your brand. And when you really need to get your point across video can deliver core messages clearly and quickly to consumers who would otherwise be too impatient or just plain lazy to read text. (Let’s face it, we’ve all been there!)
Video marketing is also devastatingly effective when combined with other marketing methods including search engine marketing, email marketing, social media marketing and mobile. Indeed you’ll he hard pressed to find any area of your internal operations that won’t benefit from the addition of video – from acquisition, via video-enhanced landing pages, to social media and mobile.
In addition to the obvious consumer benefits your search and social marketing success also hinges on sending the right signals. People who view videos stay on your website or social profile pages longer, one of the strongest signals you can send. High volumes of video views, meanwhile, tell companies like Google and Facebook that your corporate message has value, and will therefore reward your company with higher placement.
To improve things even further we also provide a full suite of video optimisation and channel creation and optimisation services for YouTube, native Facebook video and other key video platforms.
Isn’t it time your company enjoyed this “viral video” success you’ve heard so much about? Contact Mangostorm Play today to discover now.